To get the very most out of your small business web design or any type of business web design for that matter, you need to address three very important essentials.
The reality though, for many small business websites and blogs is that very few even come close to addressing just one of these essentials for good business web design and as a consequence many fall well short of providing any real benefit for the business they represent.
As a consequence this leaves the door wide open for businesses who understand these three essentials, to really take advantage and out compete their competition when it comes to being profitable and staying around for the long term.
Therefore the first essential for good small business web design is to be able to attract prospects. Many business websites have the ability to attract large volumes of traffic but very few of them have the ability attract traffic that is 100% relevant to what they selling and the reason why is this.
Very few small business websites have their keywords set up correctly. They often use keywords that are too broad, they use keywords that are irrelevant, they use the same set of keywords on every page and in some cases they don’t even use keywords at all. As a consequence all the good off site SEO they may be doing, which can send large volume of traffic to their site, can be wasted.
Therefore to increase the amount of prospects to your small business website your web design first needs to take into account good keyword research and good keyword usage throughout your site.
The next essential for good small business web design is to be able to stop your relevant traffic from clicking away once they land on your site. One of the biggest mistakes business owners make is they talk too much about themselves and their business. All prospects want to know about is what you can do for them to satisfy their needs and what the benefits are to them in either buying your products or using your services.
You, as a business owner, need to appeal to your customers needs and you need to do it in a manner that earns their trust and displays to them that you are credible and can follow through with your claims and promises. This is by far the biggest area where many small business web designs fall well short and consequently lose customers there and then.
The third essential to good small business web design has to do with the process of turning the prospect into a customer. This process begins with the second essential but won’t be completed unless you have one final essential ingredient, a “Call To Action”.
Now many websites do have a call to action but in many cases they are way too soft. They either infer that a certain action should be taken or they simple list a long list of features of their product or service and then expect the prospect to then just hit the buy button, fill in the contact form or pick up the phone to make an appointment.
Therefore to complete the process you need to tell your prospect exactly what you want them to do. It needs to be clear, it needs to be enticing and it needs to be credible.
So these are the three essentials to small business web design. You need to attract more prospects to your site, via the use of well researched keywords followed up with good off site SEO. You then need to be able to engage those prospects straight away, so they don’t click away by satisfying their needs and wants. Then finally you need to have a “Call To Action” that is enticing and appeals to what the prospect is looking for.
If you can integrate these three essentials into your small business web design you will be well on your way to having a profitable business site that adds value to your business and sends you customers like you’ve never seen before.